Non Verbal Body Language

Body Language. It has been said that actions speak louder than words, but, what exactly is body language? The Merriam-Webster dictionary defines it as: â€Å"The gestures, movements, and, mannerisms by which a person or animal communicates with others. So, now knowing this definition the phrase â€Å"Actions speak louder than words † starts to make a lot more sense. Even though our body language does not reveal all our innermost thoughts and feelings, it does not mean it is to be ignored. It plays a key role in human communication.Body language simply is communication without words. Therefore it is non-verbal communication. It is the body’s natural language. Over half of our whole message is communicated through our body language. Our verbal message communicated in a conversation is nothing compared to nonverbal message. Your words may sound genuine and you may think your a good liar, but if you have poor body language your conveyor will know right away you are not bei ng genuine. Most body language messages are sent through our face and gestures.On our face, the way the corners of our mouth wrinkle up or down show whether we are happy or sad, how are forehead creases when we are angry, or how are eyes wrinkle when we laugh genuinely are all conveyors of certain messages. The face and the eyes many meanings and can be recognized or decoded easily. Facial expressions are a very important part of communication because they convey the inner workings of emotion. It is widely used by nearly everyone, when trying to strengthen a particular idea or meaning.Some people might not even know they are using it. Body language can be both intended and accidental. That being said our body laguage can contradict wat our verbal or intended message was meant to be. Messages can be passed between people, without any communication being needed. Words are not needed, as the body movements are a language itself, which tells the whole story. It is also used as a form of flirtation between couples, and also is a road people may take to get what they want.Knowing how to read body language is a useful communication skill, so is knowing how to use it. Facial expressions and body language can help give clues as to what people are thinking. We make constant movements every second of the day without realizing it. Trying to read facial expressions can be very hard, because they are so quick. Body language, on the other hand, is more easily read. We are taught some very obvious types of body language, like that someone is lying when they will not look you in the eye, but there are many ore than that.Watching people from a distance, you can usually determine how they feel about each other, whether they are friends, family, or just plain strangers. Body language is something we see everyday that helps us to communicate without words. Body language plays a huge part in many areas of the work industry. One example of this is in the Hospitality industry, especi ally in a bar, restaurant and hotel environment while serving and helping customers and patrons.Another example of body language in a workplace is the type of attitude you may display when being spoken to by a higher ranked individual in any branch of the armed services. Be it Army, Navy, Marine Corps, Air Force, Coast Gaurd. Let's take the Army for a more specific example. In the Army we have a specific set of rules written in what are known as Army Regulations, and in these regulations it is outlined that we must show our military superiors the utmost respect and follow every one of their lawful orders without question.As i said previously people may express certain non-verbal gestures without meaning to or even without knowing they did. So, for example when a soldiers mind is occupied with other tasks at hand or just not paying attention a much higher ranked individual could make an on the spot correction to the soldier and the soldier being preoccupied could accidentally shrug i t off and show disrespect without meaning to. Now, with that being said, that is by no means an excuse to disrespect a senior enlisted Non-commisioned officer.It is the soldiers duty to correct himself so that another higher ranked individual does not have to stop wat he is doing, such as getting briefed or attending an important huddle and correct the soldier on something as petty and easily avoidable as not wearing his patrol cap outdoors. which is clearly required under army regulation 670-1. Body language in the Army is a very important thing indeed. If you are not careful your accidental gestures can show a great deal of disrespect. ven theings as little as turning away from someone too early or not turning around to acknowldge someone fast enough can be taken in a disrespectful manner. Appearance is another important aspect body language. We use our bodies continuously to send messages and reinforce anything communicated earlier. The way we dress is very important in effective ly communicating. For example, if we someone at a formal event wearing jeans it can send out many mixed messages. For a punk rock star it might say ‘I do not care’ maybe in a good way but for the marketing manager of a firm it might say ‘I do not care’ in a bad way.Clothes are only one aspect of how we dress. Body piercing, excessive or minimal use of perfume, general body odor, and how we wear makeup also give out messages. So in conclusion, non-verbal communication or body laguage is a very important part of our everyday communication and human interaction. It has a huge impact on how we as people are percieved, and, without meaning to one of our habitual gestures, movements, or mannerisms can change the outcome of a conversation and greatly offend your listener. Be careful of your body language it can make or break a conversation.

Johnson Wax

Case: Johnson Wax: Enhanced Case analysis: Define the problem John Sherman, the product development manager of Johnson & Company, had to take a decision about the future of Enhanced, a new instant hair conditioner. The issues faced by Johnson Wax are whether to launch ‘Enhance' right now, launch it after some modifications or abandon the product. They wanted a new product with the same success that Agree, the company first care product but they also wanted to reduce the costs of the product development process. Formulate the alternatives 1. Launch Enhance as it is right now 2. Make some modifications to the product or its positioning . Abandon the product Analyze the alternatives Current situation Johnson Wax is successful in a specific segment of the hair conditioning market with his product Agree. So they decided to offer another personal-care product line being Enhanced. This is an instant hair conditioner targeted toward woman 25-45 years old with dry hair and was formulate d to appeal to that audience. Market potential The market of the conditioner in which Johnson Wax want to introduce Enhance counts 6 important companies in 1978: Johnson’s Agree (15,2%), Wella Balsam (4,7%), Clairol Condition (9,95), Flex (13,4 %), Tame (5,4%), and Sasson. The firm has previously done Blind-Use test, which actually showed that the consumers don’t distinguish great differences between different brands of conditioner. Tests have shown that one of the most important dimensions for the customers is the conditioning factor. But during the phase of callback the respondents mentioned most frequently manageability and conditioning came third. This means that the company should reposition itself. The market is open for new products that focus on manageability. An incentive to launch the product is that Agree would lose less than half a share point to Enhance. Product design Enhance was available in two sizes for both regular and extra conditioning formulations. It had one facing for each size and formulation. Enhance was offered in 8 and 16 ounce sizes in either clear or opaque plastic bottles with nozzle tops. Research have shown that sampling is not successful and a waste of resources. Another way must be used to promote the product. One way is advertising on TV or in magazines with the use of a celebrity. The downside of this is, that it could be quiet expensive. Distribution channels The distribution channels that Johnson might and should use are wholesalers and retailers through a system of manufacturers’ representatives and factory salesmen. Johnson has created a well established network throughout the years and if they use it to distribute the Enhance product it will reduce transportation cost due to economies of scale. Another benefits will be the reduction of costs through the already established knowledge of the manufacturers’ representatives and factory alesmen. Pricing As suggested in the ‘Trail Estimation’, Enhance was offered in 8 and 16 ounces sizes at $1,31 and $1,94 respectively. With these figures the trial rate of Enhance was estimated at 23%. If we look at the comparison to all ASSESSOR-tested health and beauty aids products, we can see that Enhance can be placed in the group between 20-30 %, which indicates a group percentage of 27,1%. Afte rwards the repeat rate was estimated through telephone call back interviews and they came to the conclusion that the repeat rate among buyers in the laboratory was 60%. If we compare that to the all ASSESSOR-tested health and beauty aids products, we can conclude that Enhance has a high repeat purchase rate. The overall conclusion is that we can set the prices at the level suggested in the ‘Trial Estimation’ because survey have shown that those prices will be accepted by the customers. The steps to the optimal solution 1) Recommend a solution -Abandoning the product is not an option because of the investment already made,e. g. product development and Assesor-test. If we would abandon the product, these costs will be sunk costs. Launching the product as it is now is also not a good option. The MDS, as a result of the ASSESSOR test, was not encouraging about Enhances’ prospects. It is clear that some modifications has to be made. -The optimal solution is to launch Enhance, given the prospective that they will modify the product and subsequently reposition it. Surveys have shown that sampling is not successful so another way of prom otion must be proposed. 2) Plan of action 1. Keep the price at the trial estimations rates, those were very similar to those of the competition( $ 1. 31 and $ 1. 94 for the 8 and 16 ounce sizes. . Sell the product through the existing distribution channels of the Agree line( distributed nationally and overseas to wholesalers and retailers through a system of manufactures’ representatives and factory salesmen. 3. An important step to ensure success of the product is that we make some modifications to the product. The ASSESSOR results in the product acceptance indicates that those who made a repeat purchase will most likely mention manageability as the thing they liked most about Enhance. The company does not really focus on manageability as much as they do on conditioning and cleaning. The relative importance of ‘manageability’ is merely 23% in comparison to 33% for ‘conditioning’. Given the results of the likes and the dislikes of the customer, we can conclude that the company needs to focus more on the ‘manageability’ of Enhance. Manageability needs to be the primary characteristic, followed by conditioning. 4. Given the switch of primary characteristic, the advertising need to be adjusted and thus mainly focussing on the manageability of the product. Advertising needs to focus on the fact that Enhance leaves hair shiny, lustrous, soft and silky, body and fullness. In a nutshell, it makes hair more manageable. This can be realized through advertising in magazines and TV. 3) Contingency plan The prediction trial/repeat model estimated the base shore at 3,9% while the preference model estimates the base share at 3,8%. The Johnson Wax management had set a target market share of 10%. This is about three times as high as the estimations. If we modify the Enhance product we can assume that the market share will increase in the test, hence the adaptations in favor of the likes of the consumer. We will set a base share of 7,5%, which need to be pursuit within two years. If we do not accomplish this objective, we need to abandon the product.

Choosing a Career in the Medical Field Essay

â€Å"A man who has never gone to school may steal from a freight car; but if he has a university education, he may steal the whole railroad.† ~Theodore Roosevelt (Graduation Quotes, Commencement Sayings, Advice For Graduates, 2012). Education is something one could say gives you a better understanding of the world. Without Education in this day and time you may find a job but a career is much harder to obtain. Although the job market and economy are still suffering quite a bit and there are worries of whether or not you will find employment after college, it is thought to be the best option for obtaining a great career. Choosing what to go to school for after graduation can seem challenging. The medical field is rapidly growing career field that is increasing in demand every year, with higher patient demands and growing technology. As long as we are here, the demand for medical field careers will continue to be here as patients need to be taken care of by medical personnel. The medical field has many careers to choose from and is not solely limited to nurses and doctors. Some examples of the career choices in the medical field are a Registered Nurse (RN), a Licensed Vocational Nurse (LVN), a Licensed Practical Nurse (LPN), a Medical Assistant, and a Certified Nursing Assistant. The growth in these careers all have grown in the last several years and is expected to continuously grow over the next four years, with some fields having more drastic growth than others. Registered Nursing jobs are expected to grow by 23% between the years of 2006-2016, with just an associate’s degree in this field. Registered Nurses assess incoming patient’s symptoms and the severity of them. They can also offer advice on care to stay healthy as well as administer some forms of treatment or care. They are often overseen or supervised by Physicians. LVN’s and LPN’s are expected to grow approximately 14% from 2006-2016. The schooling on average for a career as a LVN or LPN is anywhere from 10-16 months. The duties or tasks in this field involve taking care of sick or injured persons in many different facilities. They are often supervised by Registered Nurses (O*NET ONLINE, 2011).Medical Assistant jobs are expected to have a 35% increase over the next ten years. Programs to become a Medical Assistant can range from eight months to receiving an associate’s degree in medical assisting. Medical Assistants can work in the clinical part of a medical field or the administrative part. They are often supervised by Physicians but can also be supervised by medical office managers as well as registered nurses. Clinical duties in medical assisting may include but not be limited to taking vitals, getting a patient’s past medical history, assisting a physician in treatment, and drawing blood. Administrative duties in medical can include medical billing and coding, checking patients in and scheduling patient appointments to general secretarial duties (O*NET ONLINE, 2011). Certified Nursing Assistant Programs are expected to gain 265,000 jobs over the next 10 years. A certified nursing assistants daily duties can include bathing a patient, to dressing and feeding a patient, changing a patients bedding to even moving a patient to or from their bed. Certified Nursing Assistants are supervised by Registered Nurses and Physicians. Most Certified Medical Assistant programs range from 8-12 weeks and require no licensing or board certification (Lang, 2009). The medical career field is a very desirable field with continuous growth, short periods of training or school and also may have benefits with competitive wages. Advancement in technology continues almost daily in the medical field keeping patients healthy and alive longer. This increases the demand for health care and in turn increases the demand for qualified employees. As long as there are advancements in technology the medical field will continue to grow in technology and continue to have a demand for employment. With a steady career in the medical field you may have a better chance at benefits and may also be offered some kind of retirement or 401k plan. Average salaries in the medical field may also be something that is more desirable than the minimum wage employment that you may find without a college degree or trained education. The average median salaries for health care field careers can average from 28,860 yearly for a medical assistant to an LPN or LVN making an average of 40, 380 per year. Certified nursing assistants make an average of 24,010 a year and a Nurse makes an average of 64,690 a year (US Bureau of Labor Statistics,2012). Choosing a career in the medical field can be beneficial to your career future and your retirement future. There is not only job stability that is offered; there are also competitive wages and benefit packages with full time position within reach. The advancement in technologies that are continuing can help guarantee continuous job growth in the medical field industry. Health careers can also be a rewarding career field, when helping patients with a problem or illness they cannot overcome on their own you may have a feeling of self-accomplishment or fulfillment in your career. â€Å"Find a job you like and you add five days to every week.† ~ H. Jackson Brown, J.R (H. Jackson Brown, Jr. Quotes-BrainyQuote, 2012). References Graduation Quotes, Commencement Sayings, Advice For Graduates.(2012).The Quote Garden. Retrieved from http://www.quotegarden.com/graduation.html. H. Jackson Brown, Jr. Quotes-BrainyQuote.(2012). BrainyQuote. Retrieved from http://www.brainyquote.com/quotes/authors/h/h_jackson_brown_jr.html Lang, Janell.(2009). Academic Search Premier. The outlook in the health sciences. New Directions For Community Colleges, (146), 53-62. O*NET OnLine.(2011).O*NET. Retrieved from http://www.onetonline.org. US Bureau of Labor Statistics. (2012). United States Department of Labor. Retrieved from http://www.bls.gov/.

Final project Essay Example | Topics and Well Written Essays - 2000 words

Final project - Essay Example The belief’s name came from the word â€Å"Buddha† which means â€Å"the enlightened one†. He was able to achieve this after meditating under the Bodhi tree. After this monumental event, Buddha was able to have a band of followers and he started teaching the path towards awakening. â€Å"The Four Noble Truths† are fundamental to Buddhism. These are: â€Å"dukkha† or suffering, its origins, the path to stop it, and the truth regarding the path to stop it. This leads to the Eightfold path which is the way to freedom that was mentioned in the fourth noble truth. The path has three main divisions: wisdom, ethical conduct, and concentration. Specifically, the eight pathways state that one should have the right view, intention, speech, action, livelihood, effort, mindfulness, and concentration. Buddhists believe that reality should be viewed as how it actually is and not how it seems to be. There should also be an intention of repudiation of materialism a s well as nonviolence and freedom. Believers should speak in peaceful and truthful ways. Actions should be shown in diplomatic ways. A livelihood must be chosen basing on its nonviolent characteristics. Individuals should have ample effort to progress. The mind should be very much aware of the present and not shrouded with hatred. Lastly, proper meditation must be practiced. One of the Buddhism Temples in Massachusetts is located in Boston. At 930 Commonwealth Avenue, the Boston Center of Soka-Gakkai International-USA (SGI-USA) is situated. It is a Buddhist association for peace, culture, and education. Though the temple is near the street, the ambience is made serene with trees and other vegetation. Like any other church, they have weekly and other scheduled services. For instance, their calendar includes Sunday meditation and services, monthly Saturday evening services, and different night activities. They also seek to enlighten visitors with their 4-week-class, essentials of Budd hism. It focuses on their traditional texts, history, meditation practices, and others. To further ascertain knowledge regarding Buddhism, a temple-goer was interviewed. Ken has been attending regular services for a year. I was able to sit next to him during one of their Sunday services. He said that he became a Buddhist through a friend. He has been convinced to join this faith after becoming more well-informed about the practices and their elucidations. When asked about his prior religion, he said that he was an atheist. He added that he could have also been an agnostic. He agreed to be interviewed as long as the details of his personal life and identity will not be revealed. He was very cooperative and proved to have much knowledge about his belief. The steps of becoming a member of Buddhism are somehow vague. First off, there is still a debate whether it may be fully considered as a religion. Some authors say that several of its philosophical and empirical elements may classify it as more of a science than a religion. However, the traditions and rituals involved are much related to the definition of Buddhism. The commonly viewed paths to becoming a full-pledged Buddhist are the major teachings and the â€Å"Three Jewels†. The meaningful credos have two aspects: dependent origination and no-self. This means that a Buddhist must realize his connection to other beings, thus respecting them. Furthermore, one must understand that giving up of selfish desires is necessarily to truly attain liberation. In addition,

Dibs in Search of Self (Axline) - Review Essay Example | Topics and Well Written Essays - 1000 words

Dibs in Search of Self (Axline) - Review - Essay Example Her insight, comprehension of character, patience, and counseling expertise are apparent throughout, and the book could serve as a manual of clinical counseling strategies. It seems to me that four key themes run through Dr. Axline’s approach: 1. The individuality of each person, 2. The necessity of possessing an optimistic attitude that the individual can be helped, 3. Respect for the individual as a prerequisite for facilitating mental growth, 4. Allowing the individual – rather than the counselor – to lead. Possibly, however, those four themes could be collapsed into one: the all-abiding belief that the human individual is unique, that he has potential and that, when listened to and unconditionally accepted, this potential may flourish. Axline, therefore, seems to be a humanistically-oriented psychologist (of the Rogerian school of counseling), even though play therapy is, undoubtedly, behaviorally inclined. Noting her approach, Leonard Carmichel, in his introduction, has this to say: â€Å"No one who reads this book with understanding can ever again think that human psychological growth, success in a schoolroom, or the acquisition of a complex skill can be achieved merely by overt repetition or by the reinforcement of simple patterns of response.† (p. viii) 1. Acknowledging the unequivocal individuality of each person: In a somewhat Leibnizian stance, Axline posits that each person is an individual unto herself, closed off as a Leibnizian monad in his own world, and therefore the therapist (or another) could attempt to empathize with him or gain some sort of understanding of the workings of his personality, but could never fully enter the client’s experience. When first meeting Dibs, Dr. Axline reminisces on the many children she had encountered each of whom had dealt with their challenges in their own way; some had surmounted their difficulties, others had been overcome, but the Doctor realized there was no pat explanation

The Sky Is the Limit Essay Example | Topics and Well Written Essays - 500 words

The Sky Is the Limit - Essay Example The main challenge I encountered when writing my essays is related to sentence construction. This was problematic especially in my in-class essays since I had to write these within a certain time frame. I often mixed verbs when writing and this negatively impacted on the grades which I obtained. However, my out of class essays have been much better since I took my time to try to construct meaningful sentences. My first out of class essay was not that good but the second one was much better. I wrote about the topic related to internet censorship in the second out of class essay and I scored a better mark compared to the previous assignment. This comes with effort and perseverance and I am glad that I am improving on a daily basis since I always learn something new through practising to write. The other important thing I have realized is that writing skills can be improved when one is aware of what he or she is writing. The topic must be clear and it is important to carry out some research to gather as much information as possible before writing the actual essay. This helps you to remain focused while at the same time avoiding irrelevant material that might not interest the reader. Essentially, a good essay must be well thought and it should show direction where a reader can be in a position to follow what the writer is trying to say. The other important I have discovered when writing an essay is that one should first draft it to come up with a sketch of the final draft. This helps the writer to revise the work so that he can be able to edit the mistakes. It is also important to read the essay aloud so as to be able to see any grammatical mistake.  Ã‚  

Project Censored Essay Example | Topics and Well Written Essays - 750 words

Project Censored - Essay Example This follows the calls for the respect of human rights and human dignity in the democratic space that U.S dominates. Indeed, U.S being the most democratic nation in the world should ensure that there are no cases of sexual assault in the military and in the society. News of sexual assault of U.S military women is unique since it defines unethical behavior among the disciplined forces, which contravenes the code of conduct for such officers. More so, the story is unique in that there are very few reported cases of sexual assault in the U.S military. With the information presented in the story one can be able to view the democratic levels in U.S based on this context, understand the place of women in the democratic society, and derive the correct measures to avert such a scenario. Furthermore, this information will help us to understand the public health issues, sexuality in men and women, and the extreme violence in women. The story will equip us with knowledge on the dynamics of sexu al assault in the military and how more victims are finding confidence in reporting sexual assault cases. Such information will derive knowledge on what motivates victims to report any sexual assault. Notably, upon reporting, victims can lay claims for health effects that may emanate from such sexual attacks. This story will help any victim and the society to understand the remedies for sexual assault in the US military. As such, the story is important as it defines sexuality in men and women and analyzes how victims can access justice and the relevant benefits upon suffering from sexual assault in the US military. It also shows how authorities discriminate women who report sexual assault with a view of accessing justice and getting the relevant claims. As such, we can establish that not having this information can affect citizens who live in a democratic society. Indeed, citizens without this information will not know the incidence and precedence of sexual assault in the US militar y (Chemaly 1) as a public health issue. The information depicts the level of increase in the number of reported sexual assault cases in the US military. Democratic citizens without this information will also lack enough knowledge on the causes for the increased numbers of reported sexual assault cases (McVeigh 1). This will deny such citizens a chance to devise mechanisms geared towards reducing cases of sexual assault and increase incidences of reported sexual assault cases for purposes of taking the necessary measures. The democratic citizens will equally lack enough knowledge on where to report sexual assault cases in the US military. This jeopardizes the efforts aimed at reducing cases of sexual assault. Moreover, democratic citizens who lack this information will not understand the suffering of the victims and the claims of the advocates groups thus missing the gusto to fight against sexual assault against women in the US military. Furthermore, lack of this information will low er the citizen’s knowledge on the government’s initiatives geared towards encouraging victims to report assaults (Chemaly 1). Indeed, the information also depicts the efforts of the Congress, Senators, former military officers, and victims' groups in reducing cases of sexual assault in the US military (McVeigh 1). Lack of this information will also deny the democratic citizens a chance to know their human rights and benefits attached to the victims

Media activisim Essay Example | Topics and Well Written Essays - 1250 words

Media activisim - Essay Example i. May 4, 1970 was a typical day for many Kent State students getting ready for a revolution. With the Vietnam War going poorly overseas and many students waiting for morbid news of family and friends currently serving, one can understand the social climate and, perhaps, why the national guard was called to settle the 1000 unarmed student protesters on this Ohio campus of 21,000 (Payne). The students were not especially concerned for their safety. It was, after all, a nonviolent protest and "there was no logical reason [for the national guardsmen] to aim or shoot"(Canfora). It is easy to assume that many students were there simply as an excuse to stay out of class, while others were voyeurs, watching the events unfold, warming benches. It is most interesting to hear how the actions of the United States National Guard appeared to eye witnesses. Alan Canfora, one of the nine injured survivors watched the events play out up close, gives a chilling recount of what occurred after he and h is fellow classmates "assumed [the guardsmen] were marching in a retreat back over the hill to the KSU Commons" and that they "were quite shocked when, at the hilltop, perhaps a dozen members of Troop G simultaneously stopped, turned and aimed their rifles." For thirteen seconds the guards fired a total of sixty-one shots into an unarmed crowd as far as almost 400 feet, killing four students and injuring nine others (Payne). ii. But what are we left with today, in the stale exhaust of the Kent State Massacre Do we know why the guardsmen shot, seemingly without reason Was there a sniper Perhaps a student in the crowd concealing a gun These are questions that we do not know the answers to. We must consider how this tragedy affects our society without those answers. Compared to the war in Iraq and the many protests that happen on campuses around the country, it is easy to feel secure next to our dormitories and behind the shield of our constitutional rights, but one must not forget the events of May 4, 1970, and how the security blanket can be so quickly torn away. It is events like this that cause people to rise up and take a stand. The rioters of this time "were called cancer...agitators with disregard for the tenets fo humanity, who would poison [the] water with LSD and set off bombs in [the] post offices and facilitate chaos. Long-hairs. Hippies. Revolutionaries. They brought this on" (Giffels, Klosterm an, & Weinreb). It was events like these that make mere people into revolutionaries. Events like these that convince people to keep protesting. To keep asking questions. To keep fighting for more. B. Che Guevara, Malcolm X, & Martin Luther King, Jr. i. Revolutionaries like Che Guevara, Malcolm X, and Martin Luther King, Jr. were consistently reminded of the dangers of their chosen profession. Their chosen activism. Like the students protesting the war with guns pointed at them, these men risked their lives in their every day endeavors. Ernesto Guevara, more commonly known as "Che," is today considered a liberal icon, especially in Latin America where they have "made him a symbol of

First Language Acquisition Literature review Example | Topics and Well Written Essays - 3500 words

First Language Acquisition - Literature review Example s of language acquisition illustrate that imitation is not sufficient to understand first language and use it flawlessly within the short time that children manage to expend while learning it. According to Hauser (2000, p352) imitation is neither applicable in other primates in experimental learning of simple learning following instructions. This illustrates the complexity of language learning, a fact that underscores the structured nature of the process of first language acquisition in early childhood. Another key fact witnessed in the process followed in early childhood during the acquisition of first language involves production of sounds by the baby, despite the fact that they never heard them before. Pardo, Piorkowski, Remez and Rubin (2001, p.25) observe that different qualities of sound require specialized production which cannot simply originate from imitated actions. The authors further enumerate the role of non-speech communication learnt by children as an important reference point that imitation must not take the whole concept of language acquisition, which is complex than that. This fact underscores the high neurological involvement of the human learning process, best done during early stages of development. Involving language in this category of learning processes shows that communication is part of the innate social attributes that human beings possess, with language acting as a highly specialized indicator of high-end species organization (Chomsky, Fitch and Hauser 2 002, p570). A different perspective on the facts of acquisition of language highlights the issue of competence and performance, where children demonstrate impeccable acquisition of understanding before practicing. According to Chomsky (2000, p77) initial language usage does not necessarily correspond with understanding of issues, which could hinder communication. The author bases theories of competence on the principle that language is more of an expression of inner monologue among

Canada's capital region report Essay Example | Topics and Well Written Essays - 1500 words

Canada's capital region report - Essay Example Education†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 3.1.3. Economy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 3.1.4. Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 3.2. The SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...20 3.4. CONCLUSION 3.4.1. Summary and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..21 3.4.2. Implementation Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.21 3.5. References†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 EXECUTIVE SUMMARY The National Capital Commission (NCC) obligation is to increase Canadians pride in their Capital and to instill enduring and stronger relationship between Canadians and their Capital. The National Capital Commission’s in-house marketing and communication experts, after a comprehensive market research and input from stakeholders in the business, cultural and tourism sectors, has ascertain that despite the fact that there is positive perception towards the Capital, there is still inadequate appreciation for its relevance among sections of the national audience. This is a serious challenge facing the National Capital Commission in its attempt to increase Canadian’s perceptions of and visits to the National Capital Region (NCR). This report focused on the research that was conducted by Ipsos-Reid together w ith other lifestyle and demographic trends to help in identifying two important target markets. The research shows that the perception of the Canadians towards NCR is significantly better after a visit. The report analyzes the habits and preferences and proposes a combination of features of the National Capital Region be packaged for each market section. The report recommends a strategic approach that mainly concentrates on influencing visits by two identified market segments. These two target segments exhibit characteristics that make it possible to access them through combination of social media and outlets together with several well established groups that can become advocates for the cause. This approach will make it possible to reach a large number of positively pre-disposed sightseers and therefore helps in generating vital buzz around the National Canadian Region. STATEMENT OF THE PROBLEM The Capital of Canada is found in the border of two provinces, Quebec and Ontario. The c apital belongs to all Canadians and most importantly, it represents them as: A place of national symbols The seat of government Canada’ face to the world A place of cultural showcase As stated above, the primary role of NCC is marketing and communication plan aimed at ensuring that Canada’s Capital Region (CCR) remains a source of pride for all Canadians. In regards to the Ipsos-Reid research findings, the following valuable statement was developed. â€Å"Canada’s Capital is an inspiring reflection of the people, values and achievements that define this country and will continue to drive it forward. Canadian Pride is Capital Pride† This statement serves as the backbone for guiding conceptual development, creative development and serving as a measure against which creative ideas can be evaluated. Every NCC efforts contribute to the brand value and equity of the capital. This requires the implementations of

Business Etiquette - Cubical Space Research Paper

Business Etiquette - Cubical Space - Research Paper Example Knowing how to communicate with decorum will help keep the business as well as grow some leads for the next business. (Columbia University Centre for Career education, 2012). Ensuring continued premises maintenance: In this kind of business, professional presentation go a long way in expressing how organized a company is and thus winning the customers trust. It will be essential to consider doing office maintenance as a way of setting professional standards for the services we provide. ( Columbia University Centre for Career education, 2012) Ensuring that tenants understand the tenure contract: Most of the times, tenants take less interest on terms of lease. Many of them do not understand the meaning of terms like triple net lease, load factor, full service e.t.c. It is important for the proprietor to ensure that the tenant understand what they are signing to avoid any conflict when bleach of tenure happens. (Wolfe, 2012). Keeping to the tenure contact: To develop trust and reliability, it is important for the company to ensure that contracts and agreements are kept strict (Wolfe, 2012). This will go a long way in buying customer’s trust as well as open leads for future business. As a cubicle space leasing company, it is important to consider professional practices like phone and communication etiquette, premise maintenance, leading tenants to understand the tenure contract and commitment to keep to the tenure contract. All the etiquette concerns should be geared towards establishing business leads and maximum trust in the company’s professionalism. Columbia University Centre for Career education. (2012). Skills- Business Etiquette. The Trustees of Colimbia University in the City of New York. Retrieved from: http://www.careereducation.columbia.edu/resources/tipsheets/skills-business-etiquette Wolfe, L. (2012). 3 questions to Ask Before Negotiating or Signing a

Administrative Ethics Paper Essay Example for Free

Administrative Ethics Paper Essay In the health care setting for administrators there is an ongoing occurrence of ethical issues implicit in daily activities. A health care administrator we have assignments to the business as well as to ourselves to help the customers and our coworkers who accommodated and checked the patients within the company. The information technology system is growing rapidly this is an ethical issue for the administrators that always shows itself within the company and that is the confidentiality of data. Confidentiality information is private, facts about another person, company, etc. in a health care setting confidentiality is patients’ medical information stored into a system by the company. When working in the healthcare fields there are some rules concerning confidentiality, and they are; know the facts, have decision-making skills that control confidential data, and have some ethical alertness. The significance of developing ethical alertness is being able to handle confidential data, boosted education, and conversations regarding these problems should happen within the company to give pessimistic opinions of the coworkers and this could assist them to get through the conversation, conservative views, and moral instruction, this could take along groundbreaking ways for coworkers and other to efficiently to reply hard data, and this potentially could come into view. As an administrator, we are avowed in by morals to value the confidentiality of data we intake, and use for the company. Confidentiality data can have but is not restricted to, staff private data and recompense records. The issue and impact on the population that affects most will be explained in this case study; this will be the scenery for the moral examination of problems an administrator linked to revealing confidential data regarding a worker. We have a nurse name Michelle, who is the leading nurse at a hospital with 250 beds. Michelle has worked in the administration field for three years and thinks highly of herself compared to the other coworkers in the company. When it came to decision making Michelle always found a way to disagree. Michelle  acknowledges that the company is unstable from general duties of the company price extracting and also includes employee reduction. Michelle acknowledged that the gross was high that it usually is, and this could cause hardship in the working environment that will also consist of workers not certified and obligatory overtime. Michelle thinks these problems were due because of the altering attitude of the hospital managerial team. We have Nurse Jackie, who is the second head nurse; she has worked in the nursing field for a few years. She is mothers who use to stay-at-home and take care of her family (husband, and daughters). When Jackie’s children got older Jackie wanted to go back to work. Jackie’s husband realized with his paycheck and her paycheck combined they would not have enough funds to support their daughters for college and their tuition increases every year. A position at the hospital opened for her to apply for and Jackie’s husband thought that would be a superior idea for Jackie to apply for it because it could assist him and her on helping their daughters with college. Jackie got hired, although her nursing knowledge has not been streamlined. Jackie thought that because she was not a permanent staff worker there that they would not ask her to do much so she took on more hours. The administrator for nursing name is Karen; she is also associates with Michelle. These two ladies have had issue regarding quality of care. Michelle began drama regarding supple workers pool nurses to work on the medical units to Karen’s attention, without an acceptable answer. Karen’s workers were arbitrarily assigned in various parts of the hospital, which made it hard for Karen to monitor her staff. Karen’s view of Michelle is her certainty that the nurses ought to have awareness in every aspect of medicine, whereas Karen think this is idealistic considering they go in various assorted areas. Jackie began to see work as a stressful environment; she did not get to make friends with any coworkers because they were constantly moving around to different departments. She gave out medication to patients who did not recognize her. When Jackie had a question she would ask the physician, and they would not answer her so she would ask Karen for help. Work for Jackie was becoming unbearable, but her husband did not care he was happy to see the paychecks coming in and wanted her to keep working overtime because it was helping his and her savings big time. Jackie felt trapped because she wanted to lessen her hours at work, but her husband wanted her to do more hours so in result  Jackie began to taking drugs, she knew this could affect her job, but she needed to do this to decrease her stress. Jackie’s changes were not noticed for a while until she was told to work in the surgical area for a few weeks to assist an employee who was leaving for vacation. A pharmacist noticed a difference in giving out medication for example, a rare rise in narcotics and errors of signatures on the medication paperwork. The pharmacist took the problem to Michelle and Michelle did some investigating. Jackie was found guilty and Michelle went to Jackie’s boss who is Karen. Karen and Michelle talked to Jackie, Jackie admitted her wrongdoing, Karen resolute was for Jackie to go to a rehabilitation center and recover from this and when she does she could come back and work for the company. Karen also chose to not tell the state board of Registered Professional Nurses. After these events occurred Michelle chose to have a meeting with the nurse manager of surgical unit, human resources director, and the chair of the nursing ethics committee to decide rather she needs to be more should have happened in a situation like this. Jackie does have the right to confidentiality, but Michelle thought this could be a good staff conversation. Karen believed total opposite; she believed this would break Jackie’s confidentiality. The problem at the meeting was confidentiality and the nurses having incompatible opinions of confidentiality and the impression on others. Michelle believed that the way Jackie had act failed her position because patients were not treated correctly and other staff actions had been effect by Jackie’s duties so Michelle believed that meeting need to be held. Michelle believed the patient’s pain was impaired, and Jackie’s unwillingness harmed the patients. This was essential to her to demonstrate that the company was devoted to suitable action in giving a precautious workplace of knowledgeable workers/patients. Examinations of moral questions have an organized procedure to decide and choose the best result a problem occurs when there are moral questions with various results. When a problem does not occur there are no moral problems. A great moral result is reliant on good problem recognition and detail meetings. There are many ethical reasons to maintain confidentiality, and some are; protect private data that will consist of respecting others, maintaining sureness, which raises open discussion. We all have the power and guidance to have accountability to exercise in a steadily moral way. References 1. Badzek, L., Mitchell, K., Marra, S., Bower, M., and (Dec.31 1998): Administrative Ethics and Confidentiality/Privacy issues Online Journal of Issues in Nursing. Vol 3, No.3 Retrieved September 29, 2012 www.nursingworld.org 2. Confidentiality in Health Care Health Care Professionals Must Learn the Rules of Confidentiality Sept. 29, 2012 Kathy Quan 3. HIPPA- Overview www.ufl.edu Copyright  © 2005 |University of Florida Retrieved September 29, 2012

Impact of Environmental Changes

Impact of Environmental Changes All through written history people have utilized their surroundings to enhance the path in which they experience their regular day to day existences. In a brief timeframe traverse, in respect to the age of the earth, innovation has progressed at mind boggling rate. With the mind boggling headway of innovation more assets are being utilized to make a domain that permits society to work and develop. Individuals in a created and innovatively propelled society are living longer and more advantageous lives. Lamentably this is expanding the number of inhabitants on the planet; as the demise rate diminishes and the richness rate far and wide keeps on expanding. In the public eyes mission to wind up distinctly additionally created, normal assets are being exhausted at a wild rate that might be difficult to escape from. People have disturbed the adjust that is fundamental forever. People have been exploiting the assets that have been given. With the constantly expanding populace society will turn out to be more needy of the assets that the earth wont have the capacity to give one day. Water is the reason forever, however the earth just gives a little measure of new water. This water is being utilized as a part of plenitude for pointless utilities. A significant part of the new water is additionally being dirtied as processing plants discard chemicals and rubbish in and around new water supplies. Also, horticulture is a need that individuals over the world underestimate. All of the fruitful land the world over has been utilized, making issues for future nourishment utilization. Vitality is fundamental in building up a maintainable society. Oil is being utilized to make a large portion of the worlds vitality, yet it is basic to change to new techniques as oil keeps on being exhausted. Creating and changing the routes in which society capacities is basic to build up a maintainable earth that eras will have the capacity to possess. The surface of the earth is secured basically of water; just about 70% of the planet is canvassed in water. Inside that 70% on two and half percent is new water while the other ninety seven and a half percent is undrinkable salt water. About 70% of the new water is caught in ice tops difficult to reach to people. Roughly just a single percent of the worlds crisp water is promptly accessible, being found in lakes, waterways, stores and underground sources that consider simple and reasonable get to. There is just a little measure of new water that is accessible to people, which is being utilized at a rate that is not reasonable for the measure of individuals on this planet. The water supply in nations everywhere throughout the world is low. In numerous underdeveloped nations, there is for all intents and purposes no foundation to bolster the number of inhabitants in the nation. They are not ready to deliver a feasible approach to give water to subjects. The water that is accessible all through the world is likewise being contaminated on an unfathomable scale. Manufacturing plants in less created nations dont continually taking after all wellbeing directions. A lot of contamination from these production lines are being dumped into adjacent streams and lakes as it appears like a simple answer for undesirable chemicals and waste. This does not really just occur in underdeveloped nations, it happens everywhere throughout the world and it is turning into a gigantic issue that wont not have an answer in a couple of years chance. There is just a little measure of consumable water on the planet and if the activities of mankind proceed with, it will turn out to be progressively hard to invert these terrible results. Monstrous measures of eco frameworks are enduring because of the contamination that goes into the water every last day. Humankind must change to guarantee that new water is accessible for different eras to come. Water must be a maintainable asset with the end goal for humankind to work appropriately. In the momentum circumstance, the new water asset will be expended in a brief timeframe. It will turn out to be progressively hard to roll out improvements after this asset is exhausted, that is the reason changes must be made soon with a specific end goal to guarantee a fruitful future. The populace is developing at a rate that will make it hard to supply nourishment to individuals over the earth. Over the earth millions are malnourished because of the way that nations dont have arrive or ripe land to develop sustenance to bolster their kin. With the development of the populace more land will be utilized to construct homes to oblige. Today the greater part of the fruitful land is as of now being used to develop nourishment. A few nations have been acquiring land from different nations that have a wealth of land however they themselves cant accommodate their own kin. Horticulture is a standout amongst the most imperative variables that will figure out whether the earth will be economical for future eras to possess. It is vital that humankind utilizes their assets appropriately and proficiently to guarantee a future for various eras to come. One of the arrangements that have emerged is the utilization of indoor yield creation which would take into account most extreme space productivity. Indoor nourishment creation would take into consideration various floors to develop crops while as yet keeping up the ordinary size of a ranchers field. Fly over Holland and youll wind up looking down on an ocean of glass; here, hydroponic nurseries represent 50 percent of the estimation of all leafy foods created in the nation a reasonable reaction to soil exhaustion, sickness and salinization(Riley, Tess). The procedure of indoor cultivating diminishes the plants powerlessness to soil corruption and sickness. In a perfect world through this strategy it gets to be distinctly more straightforward in the methods for water system. Funnels are keep running all through the building permitting sprinklers to water the planets at whatever time of the day. This is the most conceivable answer for the farming emergency. It will be troublesome for the world to proceed down the way it is heading. Contamination and over populace will keep on affecting how farming will be se en throughout the following decade. New arrangements will turn out to be progressively looked for after to help this worldwide emergency. Building up a supportable approach to homestead will be of the up generally vital. Indoor cultivating is just a little bit of the perplex to making a feasible rural base for humankind. In this day and age, vitality has driven mankind to the point where it is needy for that of the littlest undertakings. It is hard to think back about what the world would resemble without the utilization of machines that change over vitality into power. Oil, since its disclosure has been one of the, if not the most critical substance on the planet. It is utilized as a part of nearly everything; from paint to garments it has touched humankind in an extremely solid manner. Be that as it may, oil is not a practical asset. It is as of now running its way toward consumption. At the appropriate time there will be no more oil on the planet. Oil contains a monstrous measure of vitality that is outfit and utilized for the creation of power. Over portion of the worlds power is made using oil. It will be hard to discover a swap for this asset. As oil is being drained the world must swing to different wellsprings of vitality that will consider manageability. Elective techniques for delivering po wer incorporate sunlight based and twist however current option vitality sources at present just supply 20% of the worlds power. These option strategies must be thought to be the fate of saddling vitality once the oil saves have dried totally. These techniques do take a considerable measure of space to create power productively, however it might be a value that will be paid soon. Making a manageable approach to deliver vitality and power is vital for future era to endeavor like current society has. Vitality objectives without bounds are based around the procedure of combination responses. On the off chance that researchers and specialists can maintain a combination response and tackle the vitality applied by the response then the vitality issues of the world would be unraveled. It is fundamental that mankind keeps on creating and investigate better approaches to make supportable vitality assets. It is basic that society changes the way it works as not all assets later on will be ava ilable to human. Change must be acquired now request to give a manageable society to future eras of mankind. On the in spite of a few convictions, the world is not in a supportable state for future eras to possess. Todays general public is on a course that wont end well. It is critical for society to change their way towards feasible advancement that would permit future eras to prosper. Flow water circumstances ought to confine the use of specific undertakings to help save what crisp water is accessible to us. Water is basic to all life, and as production lines keep on polluting in what minimal new water is accessible it apparently diminishes a manageable lifestyle for all. The headway in the field of horticulture is critical for mankind to survive. With the greater part of the prolific soil as of now being utilized it is vital to swing to different strategies to make a yearly supportable approach to create nourishment. Indoor offices will be depended vigorously upon later on for the generation of the universes nourishment supply. Using customary oil, the world has turned out to be reliant on this substance. Elective vitality is the method for whats to come. One day it should supplant oil since it is a reasonable method for creating power. It is critical that mankind soon perceive how life cant proceed down its present way. Better than ever thoughts must be intended to make a reasonable domain that will take into account future era to thrive and additionally this era has.

Development of Play in a Museum

Development of Play in a Museum Introduction The concept of play has been regarded as a critical part of early cognitive development of a child, and there are countless studies showing the process by which play fosters learning both in formal and informal educational settings [1]. Museums are often seen as an informal learning environment, where visitors gain knowledge through engaging with the artefacts presented to them [2]. The museum has under-explored potential to be an educational playground [3] [4] that enhance and support the engagement of visitors with the museum exhibits. The research identifies with the museum as a place to learn, that is a playground, where the visitor is presented with options that support open-ended exploration and learning through play. The aim of the work is to research and define playful practices that enhance the effective design and development of playful environments within the context of the evolving museum and with the support of embedded or invisible technologies; moving the visitor from a traditional role of consuming content in a curated space to an active participant. The interest is in encouraging playful practices and cultivating engagement with the museum and its artefacts. Existing technological frameworks, and emerging technologies, including tactile, location, sensor-based, and networked technologies, such as those technologies underpinning the Internet of Things’ will be brought to bear on the visitors’ experience. The research uses creative design methods to hypothesize about and evaluate visitor engagement while simultaneously exploring the opportunities and boundaries of existing technological frameworks in novel interaction scenarios and defining design frameworks for future development. Work to Date The research has adopted a grounded approach and iterative design methods. It has been situated at Cork City Gaol Museum (CCGM), a heritage centre in Cork City that has been a test base for observations and small scale interventions thus far. The research has progressed from a literature review; which gathered research from several fields including interaction design, embodied interaction design, museum studies and play research. This led to the development of initial design guidelines. These guidelines were a reference point for initial brainstorming solutions, early prototypes and focus groups. Observations were carried out in the museum space to identify typical visitor patterns and behaviour. Insights from these observations were used to identify potential visitor patterns and develop a series of prototypes, built using off-the-shelf technologies, such as Arduino and open-source coding platforms including, the Arduino IDE and Processing. These prototypes were tested in a controlled environment initially and then also presented as interventions in the museum space. Feedback from initial testing and observations was used to refine the prototypes, the design guidelines and the proposed scenarios. A comprehensive research review document is available for further reading. Future Objectives Research Questions The research is concerned with the experience of the individuals engaging with the museum and its exhibits. It aims to use available embedded, emerging technologies, to probe the visitor experience and to creatively apply these technologies to design an engaging, social experience. To this end the research project asks the following question: How can the digital enhancement of a conventional museum space foster playfulness, co-creation between visitors and open-ended exploration and learning? To further explore this question, the research aims to investigate the following questions: How can playful practices enhance emerging exhibition design and digital enhancement of the exhibition space? What are the principle characteristics of playful practices? How can an embedded technology framework support the implementation of playful practices and what opportunities and limitations do these technologies have in supporting social interaction in complex public environments such as the museum? What design implications do the identified opportunities and limitations have for future design and development? Research Objectives The primary objective is to examine the adoption of playful practices in museum exhibit design and to investigate how ubiquitous embedded technologies, either bespoke or off-the-shelf solutions can enhance or limit playful practices, and social and collaborative experiences. The research will delineate a framework for the application of invisible embedded technologies which underlines the Internet of Things, and playful practices which augment the social and collaboratve museum experience. The research is influenced by the ideas of Hiroshi [4] and his investigations at the MIT Media lab in moving the interface â€Å"off-the-screen† and the intersection of the fields of science, art and experience design. (The explorations of Chris Speed [5] in network technology and the Internet of Things, the intersection of Art and Science and social experience are of particular interest also.) The research aims to: Identify how best to integrate playful practices within a museum that supports the existing objectives/goals of the environments while engaging visitors in a creative and collaborative way. Develop a comprehensive lexicon of terms to describe playful practices. Develop a framework for implementing technological interventions in the museum that enhance the visitor experience through encouraging sociability, collaboration and other playful practices. Evaluate existing technological frameworks in terms of supporting playful practices and social interaction within the museum. Implement a series of technological interventions across several distinct public spaces. Develop comprehensive guidelines for implementing playful practices and designing playful environments within the context of a museum Demonstrate the opportunities and limitations of existing technological frameworks, and off-the-shelf tactile, location, or sensor-based technologies when applied to open public environments such as the museum space and develop a design framework for future development. Methodological Approach To answer the research questions, this study will combine a mix of methods [7], theoretical investigation with design practice, including but not limited to design thinking and iterative design methods. The research will examine the characteristics and connections between the following elements; the visitor, the museum space, playful practices and digital technologies and frameworks. Existing methods of visitor engagement will be reviewed and existing digital frameworks will be analysed. A new framework for implementing playful practices and digital enhancements will be created that emphasises social engagement and collaboration between visitors. This model will then serve as a theoretical framework for further investigation. In-gallery observations of visitors will be used as a key method to gather comparable data before and after any design interventions. Cork City Gaol Museum has been chosen as a test environment, it is envisioned that two other open and public text environments w ill be identified and investigated also. References [1] Ginsburg, K. The Importance of Play in Promoting Healthy Child Development and Maintaining Strong Parent-Child Bonds The American Academy of Paediatrics, 2007 [2] Falk, J. The director’s cut: Toward an improved understanding of learning from museums. Science Education v88 nS1 pS83-96, 2004 [3]Frà ³es, I., Walker, K (2012)The Art of Play: Exploring the Roles of Technology and Social Play in Museums, Museums at Play, MIT Press, p486-498 [4]Semper, R. J. (1990). Science museums as environments for learning. Physics Today, 43(11), 50-56. [5] [6]http://www.chrisspeed.net/, http://www.research.ed.ac.uk/portal/en/persons/chris-speed (Creswell Plano Clark 2011, pp.71-72)

Stevensons Use of Literary Techniques in The Strange Case of Dr. Jekyl

Stevenson's Use of Literary Techniques in The Strange Case of Dr. Jekyll and Mr. Hyde In his novella "Dr Jekyll and Mr Hyde", Robert Louis Stevenson explores the dual nature of Victorian man, and his link with an age of hypocrisy. Whilst writing the story he obviously wanted to show the people of the time what happened behind closed doors. In Jekyll's suicide note he makes the following observation " I have observed that when I wore the semblance of Edward Hyde, none could come near to me at first without a visible misgiving of the flesh. This, as I take it, was because all human beings, as we meet them, are commingled out of good and evil: and Edward Hyde, alone in the ranks of mankind, was pure evil." I believe that the underlying moral of this novella is that we are all comprised of good and evil, and that we should possess the ability to control and acknowledge the darker side of ourselves. Dr Jekyll is described as "a large, well made, smooth-faced man of fifty, with something of a slyish cast perhaps, but every mark of capacity and kindness". However, when angered "The large handsome face of Dr Jekyll grew pale to the very lips, and there came a blackness about his eyes". He is a very strong-minded man, as he argues about his will with Mr Utterson, however he does become addicted to Hyde, and too weak to oppose him. Mr Utterson after meeting Hyde for the first time, starts to feel sorry for his friend, however he does suggest that Jekyll has a dark past "was wild when he was young; a long while ago to be sure". Mr Hyde is presented as a very dark and sinister character. Hyde " was small and very plainly dressed, and the look of him, even at a distance, went somehow against the watcher's incli... ...l's mind to kill them both. By Jekyll killing, himself he sets both him, and Hyde free, although it is Hyde who is found when the cabinet door is forced open. This is because when Jekyll dies, he is emotionally and physically venerable, and Hyde shines through. So theoretically, it is Mr Hyde continues to exist temporarily when Dr Jekyll is gone. Therefore, I conclude that Stevenson explores the duality, which lies within man very well and aptly describes this phenomena in Jekyll's suicide note when he writes, " all human beings, as we meet them, are commingled out of good and evil". However, I feel that he has not truly exploited the capabilities that could have been developed when sculpting Hyde's character. Jekyll's original experiment was to try to create a purely good man, however, he just ends up destroying his experiment and eventually himself.

Sylvan Learning Systems Case Study Essay -- Education Tutoring Essays

Sylvan Learning Systems Case Study The Sylvan case study illustrates the challenges of building value and improving business performance through an acquisition and diversification strategy that did not coincide with the capabilities and competencies that originally built the Sylvan brand. Sylvan was founded by W. Berry Fowler in 1979 and during his six year tenure, Berry developed the franchise business model, training and educational programs, and teaching methodology that provided Sylvan with a competitive advantage in the education industry.1 Berry Fowler built his business strategy through an intimate understanding of customers needs and developed Sylvan’s core competencies around providing supplemental education designed to fill the educational gaps experienced by students. 1 Upon Berry’s departure, Sylvan’s new CEO, Douglas Becker, embarked on a corporate-level strategy of related diversification. However, this strategy did not successfully translate into financial economies between business es nor did it obtain significant market power through these additional levels of educational diversification.2 To that end, this case study will look more closely at Sylvan’s process of diversification and acquisition strategy, management’s leadership as Sylvan transitioned from their founder and the new course the organization charted to address additional challenges for the new millennium. W. Berry Fowler founded Sylvan Learning Center with an investment of $14,500 in 1979.1 As a former teacher and through his own experience of receiving tutoring help during college, Fowler hoped to prevent students falling short academically by filling the educational/learning gaps left by students’ primary educational provider.1 During his six year tenure, Fowler built Sylvan’s competitive advantage through its low cost franchise model, educational programs and teaching methodology. Of particular importance to the success of Sylvan Learning Centers (and sustained competitive advantage) was the ability to capitalize on the expertise and resources of local franchise owners (Fowler lacked the capital to expand on his own) and gain maximum benefit from knowledge they diffused throughout the organization.2 Additionally, through a focused strategy of augmenting K-12 educational services offered by the public school system, Sylvan was able to capitalize and to integrate their i... ...e activities and focus that were critical to the Sylvan’s earlier success (i.e. Sylvan Ventures). That being said, Sylvan’s recent split into two companies to allow better focus and better investment decisions is clearly a gigantic step in the right direction. The goal of this restructuring through down scoping was to reduce Sylvan’s level of diversification, to eliminate unrelated businesses that didn’t serve a strategic purpose, and to help top-level managers refocus on the core business.2 In the case for Laureate, Becker and his top management can solely focus on post-secondary education. For Educate, Inc, Chris Hoehn-Seric and his top-management can solely focus on the K-12 education market. With this focus, Educate, Inc and Laureate should marshal their resources to continue to define and mine opportunities in their respective segments of the fragmented educational market. References: 1.   Ã‚  Ã‚  Ã‚  Ã‚  Ashaye, Cotts, Gray, Perry, â€Å"Sylvan Learning Systems†, Sylvan Learning Systems, Inc. 2.   Ã‚  Ã‚  Ã‚  Ã‚  Hoskisson, Hitt, Ireland, â€Å"Competing for Advantage†, Thomson Learning 2004. 3.   Ã‚  Ã‚  Ã‚  Ã‚  Educate, Inc., http://www.educate-inc.com 4. Laureate Education, Inc., http://www.laureate-inc.com

Four Theoretical Approaches to Metaphysics Essay

There are four theoretical approaches to the metaphysics and they include Dualism and the theory that what exists on can do so on two levels the physical or the mental. The next approach is Materialism which theorizes that everything exists on a physical level. Then there is the Idealism approach which states that everything that exists is mental or spiritual. Finally, there is Alternative Views which theorizes that what exists in neither mental nor spiritual but believed that what exists is both, which means that what exists is neutral. In the Materialism theory of metaphysics it is said that everything is made of some kind of structure that are now called atoms. These atoms are governed entirely by physical laws and are thought to make up everything that we know and see. There were and are still many men in the scientific community that feel this way, but the most pronounced one was named Thomas Hobbes. Hobbes implied â€Å"clearly that all things are made of material particles and that all change reduces to motion. † (cite) His theory states that everything is matter in motion to include an individual’s thought process. Hobbes goes into detail about how this process works and called it perception or sense. His way of describing it is the fact that things have different properties and that the properties do not really exist. The properties of an object are based on what we perceive them to be. We perceive a rose to be beautiful, smell nice, and have red pedals. Those properties according to Hobbes are all based on perception and the rose does not actually have any of these traits. â€Å"The things that really are in the world outside us are those motions by which these seemings are caused. (cite) Hobbes describes perception as motion from the outside effects the motion of the inside of a person. The motion on the outside affected the motion on the inside and leaves a lasting effect after the motion is complete or dispersed then the motion that remains behind on the inside is left as a memory. The motion that is still on the inside is a perception and in turn is the root cause for thinking, imagination, and memory. As humans we describe this reaction by assigning words to these perceptions and Hobbes labeled that as reasoning. The way that people reason is nothing sort of â€Å"adding and subtracting of the consequences of general names. † (cite) The easiest way that this can be explained would be to refer it to a computer. The hard drive is considered as the movement on the inside and the keyboard and mouse as the outside. The hard drive is made up of a disk and magnet and works by taking the disc and spinning is around at a rapid pace. Next the magnet is moved around to encode the data to the hard drive. This whole process is done through movement and if stationary there is nothing that can be done to retrieve or store information. First to store or retrieve information an external source of movement needs to happen. Movement from the outside was represented as a keyboard and mouse. The keyboard and mouse which is movement from the outside affects the hard drive which is the movement from the inside and vice versa. Now that movement has been represented the reasoning of information needs to be considered. Now we understand what movement effect movement means we can now address the fact of reasoning and perception. All of the information that the computer takes in needs to go somewhere and needs to be retrieved again. The computer makes sense of all the data by assigning numbers to all of the data so that it can be retrieved again. This aspect would be considered our perception which is reasoning which as Hobbes stated before is our thinking, memory, and imagination. Now some people would argue that Hobbes theory does not take into accounts decision making and other voluntary actions, but he does go into detail about how that process works. Hobbes addresses the finer points of the decision process by stating that every decision or movement starts of as an â€Å"endeavor† which was caused by perception. He then breaks it down even into two groups consisting of desire and aversion. When the endeavor is toward something then it is considered a desire and when it is away it is considered an aversion. We associate desire and aversion with words like love and hate or good and bad. So according to Hobbes the basic principle of our decision making is like a magnet. Let’s look at the magnet that is in the computer and affects the hard drive. Sometimes data can be corrupted and the information will not take to the hard drive. The process of corrupt data being entered from the outside can be considered as an aversion. Now any information that the system lets in can be considers as desire. If that did not make sense then lets look at a magnet in general. A magnet has a positive and a negative side. Anything that is attracted to the positive side can be considered a desire and anything that is repelled by the negative side can be considered an aversion. In the recent years there has been some advancements in technology that allows us to uncover the mysteries of the universe. Scientists have found matter that is smaller than atoms and they are calling them subatomic particles. It has been discovered that these particles make up every aspect of the universe and are comprised of some type of energy that is connected with everything else. After this discovery a lot of scientists are rattled about their theory and if Materialism is really the right type of metaphysical theory to go with. However, this does not completely rule this theory out it just seems like that needs to some changes or tweaks to the way that we think about Materialism.

Events of WWII Meless

On the morning of August 19, 1942 -? a convoy Of 237 ships reached Dipped and the German ships opened fire and woke the German soldiers. When the troops reached land the Germans were ready with a crossfire of bullets and artillery shells. 901 Canadians were killed, 2000 were captured, and only 221 1 soldiers made it back to England. Who German troops, Allied Troops (US, Britain, Canada and Russia) Why – British commanders who planned the raid had little or no experience. The sea battle took away the surprise attack, and the German troops were ready and waiting y the time the allied troops reached land.Relevance -? Learning experience for the Allied commanders, Allies learned that the Nazi's were well -prepped for future attacks on the French occupied coast and that any future attacks would have to be massive and well-organized. The failure of Dipped will help the planning of successful D-day. D-Day When – June 6, 1944 Where – Normandy France (Operation Overlord) Who – Germans, Americans, British and Canadians and American General Dwight D. Eisenhower What – Fought German troops, landing place had been pet secret and the Germans did not expect the attack.Invading troops had the massive support and protection. Landing was successful and within one month, more than one million allied Troops Were steadily pushing German armies out of France. Germans faced ;o major fronts and the Allied demanded Germany's unconditional surrender. In the end, Hitler shot himself and Mussolini and his wife ended up getting caught by the Italians underground resistance fighters and were later killed. Hitler committed suicide by shooting himself and finally the Europeans celebrated.This lead to V-E day (Victory in Europe Day) Relevance – Highly successful and well- planning battle, Germans were bombed and had to surrender – Ultimately this began the end for the European front of the War, leading to V-E day. Japan continues the Fight (A-bo mb) Where – Pacific (Hiroshima and Nagasaki, Japan) What -? Americans continued to fight the Japanese (who had never surrender policy, Kamikaze fighter pilots). Eventually, the Americans detonated the American bombs on Nagasaki and Hiroshima When – August 6, 1945 in Hiroshima and soon after in Nagasaki.Japan officially surrendered on August 14, 1945. Who – President Truman (USA), The US Military, Japan and Japanese Civilians (90 000 people died from the a-bomb in Hiroshima) Why – Americans wanted to shorten the war as it was still going on despite the German defeat. By dropping the A-bombs, Americans the first to use nuclear weapons in a war. Relevance -? Use of A-bombs helped the Americans defeat the Asian but at a high civilian cost. Ended WI. Revolutionized modern warfare and it was the foundation of Cubism (fear of nuclear weapons in General).

Hilda Black Tax Letter

Interest Charges Dear Mrs†¦ Black: Thank you for your phone call in regards to your concern about the interest penalties and charges from the IRS regarding the bonds you cashed in last April during tax time. I write you this letter to inform you that I am unable to pay these fines, as explained in this letter. Last April, you called and kindly asked if rolling funds over room one retirement fund to another Is considered a tax event.When doing this type of transaction, if done within 60 days, Is not considered a tax event. When these funds are drawn to supplement retirement income, taxes are paid on the portion representing interest earned. On the contrary, bonds are not the same type of transaction as retirement accounts In terms of Interest paid during tax time. Unfortunately, the IRS requires that taxes be paid on interest made and/or capital main the April following cashing In these bonds.The $1 ,309. 72 In taxes and penalties you are receiving are from cashing In the bonds w e spoke of last year. I am not In a position where I am liable for these charges, and apologize for any confusion from our talk last year. I value you as my client, and strive for the best relationship possible. If I can be of any help In communication with the IRS, or If you have any questions before or during next tax season, please do not hesitate to call me. Sincerely, Alyssa Hill

Marketing and Nike Swot Analysis Essay

Nike Swot Analysis Strengths * A very professionally competitive company. * Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. * Very well branded among consumers. * Offers their products worldwide. * Have offices in forty five different countries. * Fortune 500 company. * Employs over thirty thousand people across the world. * Has a very strong marketing campaign that increases brand familiarity. * Chains of retail stores such as Niketown. * Has ventured into many different rebranding opportunities with successful results. * Providing lightweight shoes by incorporating lunarlite foam materials. Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMDg4a0 Swot Analysis Nike Weaknesses * Profits are largely dependent on the footwear products while other branded products are not as strong. * History of violations of over time laws and minimum wage rates in Vietnam. * Accusations of poor conditions in the work place. * Accusations of exploiting workforces that will work for cheap in overseas countries. * Constant focal point for negative criticism by the anti-globalization groups. Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMHweg2 Swot Analysis Nike Opportunities * Creating sportswear items by incorporating the waste from regular manufacturing. * Stepping into the line of economy boosting projects that will encourage recycling. * Product development that changes as the trends change. * Expansion into sport sunglasses and jewelry lines. * Expansion in the global markets to create larger brand recognition. * Reducing controversy surrounding their trade and production practices. Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMJaFq6 Swot Analysis Nike Threats * Operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses. * Competitors are becoming more aggressive and creating high quality products that are taking from the profits of NIKE. * Sensitivity to price among consumers leads them to purchase the most cost effective pair of sports shoes. * Maintaining the reputation of being eco-friendly. * Managing the financial conditions in the economy today. Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMLVeVp SWOT Nike February 26, 2010 By Hitesh Bhasin Leave a Comment SWOT ANALYSIS Strengths: * Nike is the world’s no. 1 shoemaker. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. * Nike uses a â€Å"Make to Stock† customer order which provides a fast service to customers from available stock. * Nike operates Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops. Nike sells its products throughout US and in more than 180 countries. * Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. * Nike is a global brand. It is the number one sports brand in the World. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight (Founder and CEO) even has it tattooed on his ankle. Weaknesses: * The income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. * The retail sector is very price sensitive. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Opportunities: * Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand however consumers that wear Nike product do not always buy it to participate in sport. In youth culture especially, Nike is a fashion brand. This creates its own opportunities, s * There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profit * The business could also be developed internationally, building upon its strong global brand recognition. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics. Threats: * Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. * The market for sports shoes and garments is very competitive. Competitors are developing alternative brands to take away Nike’s market share. SWOT Analysis Nike, Inc. Would you like a lesson on SWOT analysis? Strengths. * Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that ‘Business is war without bullets.’ Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage. * Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production. * Nike is a global brand. It is the number one sports brand in the World. Its famous ‘Swoosh’ is instantly recognisable, and Phil Knight even has it tattooed on his ankle. Weaknesses. * The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. * The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Your marketing qualification We’re delighted to offer you online marketing courses which give you total flexibility and the freedom to learn marketing when you like – from anywhere in the world. You can sign up to a course today. It takes 5 minutes! Marketing Teacher is the most popular marketing education content site in the world. You can gain certification and qualifications from Marketing Teacher. Opportunities. * Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. * There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits. * The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics. Threats. * Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. * The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike’s market share. * As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike.

Big Fat Tax Analysis

In the article â€Å"Big fat tax is no gut buster† author Susie O’brien attacking the new tax on the fast food industry. By the opening slogan, â€Å"DON’T tax the big mac† she asserts her position on the tax. Written in bold the slogan immediately catches the eye and as it cleverly rhymes is very memorable. The author continues in cementing her standing on the issue by saying that a junk food tax is not the answer and the rhetorical question that, â€Å"why should reducing our weight start with our wallets? Her target audience with this piece would be those for the tax as she argues that there are downsides to a tax on fast food as well as alternatives that could be better. The image plastered in the centre of the article shows a man made of fast food. It relates to the subject of the article yet despite the amount of greasy fast food also seems appetising. The author also states that she is definitely for helping overweight Australians however that a fa t tax is not the answer.We see colloquial language which creates a feeling of comfortability with the author when she states a fat tax is such a, â€Å"one-pronged solution† whilst also dismissing the idea as small-minded. The tone she has written in persuades readers to agree as she says, â€Å"it (government) can remove every damned junk food vending machines from gyms, sport club houses and schools. † The power in which the author says this makes her statement a real rallying point as if she is part of a protest.Whilst loaded language like â€Å"damned† and the rhetorical/loaded question of â€Å"why do so many parents reward kids for playing sport with a packet of chips? † This sentence gives readers who do this a sense of guilt whilst those who don’t may find it amusing. She then goes on to give the audience someone else to blame for their fat with the rhetorical question of, â€Å"Why not start by cracking down on irresponsible food labellin g? She continues on with fact and research as she states that all our foods are, â€Å"choc-full of toxic ingredients like saturated fats, trans fats, palm oil and high-fructose corn syrup, which is one of the leading sweeteners in food, but is very hard for the body to effectively break down. † This makes the author seem knowledgeable on the subjects which can persuade readers into trusting her as she clearly knows what she’s talking about. The author gives many alternatives to a fat tax which seem simple to impose as well as logical to reducing obesity rates.The author proposes ideas such as setting up safer pedestrian walkways so that people (especially kids) may walk to places such as the local shops/schools. Inside these alternative solutions she can now turn it back on the fat tax by using loaded sentences such as, â€Å"Why does every social solution seem to involve taking money out of my pocket and putting it into Treasury? † as well as, â€Å"In short, if it (the government) wanted to, it could stop this problem in its tracks. But instead it's being told merely to increase taxes.Talk about punishing the victim. † The author befriends her audience and makes it seem like she’s one of us/on our side so that it persuades readers to come round to her view. Her use of rhetorical questions makes readers come to assumptions that she wants them to. Whilst also giving them someone to blame in the government alluding that they are simply out for out money. Her powerful final sentence, â€Å"So let's forget fads like tax on fast food, that will just make takeaways more expensive and will do nothing to change the way people live their lives.Let's do more to change every single day to make life healthier for everyone. † leaves readers with a sense of duty and that the author’s aim is simply to help us, the people persuading us to be against the fat tax. Susie O’brien uses rhetorical questions and loaded langua ge to coax readers into making assumptions about the government and the fat tax. Clever slogans and imagery helps her arguments be memorable as well as logical. She creates someone to blame as well as alternative solutions which makes a fat tax seem small-minded. This persuades readers to agree with her postion.

Chevron Corporation Case Study Example | Topics and Well Written Essays - 4250 words

Chevron Corporation - Case Study Example The company owns or has stakes in 9,700 gas stations in the US which operate under the Chevron and Texaco brands. Outside the US it owns or has stakes in 15,400 gas stations, which also use the Caltex brand. The study examines in detail, the three different sectors or industries that Chevron has a stake in: oil and gas exploration and production, petroleum refining, and chemical industry. Earnings for the upstream segment are closely aligned with industry price levels for crude oil and natural gas. Crude oil and natural gas prices are subject to external factors over which the company has no control. Earnings for the downstream segment are closely tied to margins on the refining and marketing of products that include gasoline, diesel, jet fuel, lubricants and fuel oil. The company recorded sales growth of 5.1 percent to $221 billion and net income of $18 billion. Revenue of the company rose to $61.4 billion from $47.7 billion. Worldwide oil-equivalent production fell by 42,000 barrels to 2.61 million barrels per day. A detailed SWOT Analysis has also been conducted in the study, analyzing the various internal sources to examine the strengths and weaknesses, and external factors to examine the opportunities and threats in the environment. Finally, the conclusion and recommendations analyze the different strengths of the company to offset the weaknesses and environmental threats faced by Chevron. Chevron - Company overview Chevron Corporation (Chevron) is one of the largest oil refiners in the United States. The company was incorporated in 1926 and currently has operations in the United States and approximately 180 additional countries. Chevron Corporation, then called Standard Oil Company of California, in 1938 made a huge oil discovery in Saudia Arabia, which eventually led to the discovery of 52 oil fields. After World War II, the company began a major effort to market Arabian crude oil, which was probably the single most important factor in establishing Chevron as a major multinational company. The company acquired thousands of service stations and terminals on the East Coast and part ownership of many more throughout Europe, East Africa, and Asia. The Chevron discovery changed the course of history throughout the world (Jiffynotes, 1998). Today, the company is engaged in every aspect of the oil and natural gas industry, including exploration and production, refining, marketing and transportation, chemicals manufacturing and sales, geothermal and power generation. It is headquartered in San Ramon, California and employs approximately 65,000 people. The company recorded revenues of $204,892 million, during the fiscal year ended December 2006, an increase of 5.8% over 2005. The operating profit of the company was $32,497

The Bridge Project Essay Example | Topics and Well Written Essays - 1250 words

The Bridge Project - Essay Example The Bridge Project Economics We will ensure that the cost is as low as possible by first, limiting the weight to 254.9 or below then use both glue and sticks in reduced quantity. The truss bridge that we managed to design had its cost greatly reduced. It will therefore, require several joints hence will not be much effective. Load Since the higher the load the more successful the structure will be, we managed to make the normal bridge structure withstand the weights easily. We also managed to lower the tensional and compressional force, which will be adjusted by increasing overlaps to the high beams. Aesthetics The more appealing to the eye a bridge is, the more it will be used. We plan to make our bridge very attractive by even introducing advertisement pictures on it. Ease of construction Since we only have a short time for this project, it must be easy to construct. This will allow us to carry out this project with minimal errors. We managed to design a bridge without many complexities but with seve ral parts. This will also enable to build it without much flaws. There were several alternatives that we could choose from based on the sustainability of engineering materials i.e. strength, recyclability and cost effectiveness. However, we had to choose an alternative, which was very economical, simple and strong. The main factor that we had to consider was that the material had to be readily available and be relatively cheap for us to afford. Moreover, it had to be stronger to sustain the expected load. Selection of the Bridge type We settled for the sticks bridge due to its strong nature, simplicity and cost effectiveness. It is less expensive to construct yet can still hold the weight quite well. All the rest were weaker compared to these two. Thus, these two were more sustainable than the rest. Prototype construction We curved the top and the bottom into their maximum heights, directed the beams towards the center, and had the cross section at the middle. It was constructed to meet the minimum requirements for width and height. The weight was set at 140.4 gm. and had load to weight ratio of 105:7. Estimated load capacity This was established by the breaking point of the design’s beam. In addition, it was determined by comparing the previously tested ones with our bridge. Prototype testing We used two beams to place the bridge 29 inches apart. Then added a wooden block on it and hang a chain from it. We then added a bucket below it to add the weights. Prototype performance It managed to hold 32.72 lbs. and broke at the point where the height begun reducing and at the joint right above it. Results The bridge held on to the weight as required but broke when the weight was increased. For the bridge to support more weight we need to add more support beams and change the materials used to construct the bridge. Discussion Shorter distances between the beams that supported the bridge are needed to make the bridge more strong. This will help in distributing the weight evenly on the bridge the beams will increase the load capacity by twice. The chain that was used before needed a change. A stronger chain that can withstand a higher strain is needed. With the extra beams, the bridge is bound to be heavier. Changes are needed in all materials used. The wooden block that was on the other bridge needed a change.